Erian

Packaging, Typography

Erian is the name of both a product line and a font style designed for use in its visual identification system.

Erian is a series of cosmetics designed for use in hotels, spas etc. Each product comes with a decorative label made using a special font style, underlining the products’ uniqueness. The labels are also decorated with a golden ornament derived by repeatedly flipping and rotating the letter „U”. Together, all of these elements create a feeling of subtle luxury, suited ideally for the atmosphere of a hotel or spa.